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The company’s strategy is comprised of four pillars , namely Growth , Earnings Stabilization & Diversification , Improving Profitability and Expediting Projects' Delivery. Through the "Growth" pillar , the Company is exploring new large land banks within its development regions being West Cairo , East Cairo and North Coast to further expand its current development portfolio either through direct land auctions sponsored by the Egyptian Government , acquisitions from the private sector or co-development opportunities with land lords , securing the Company's future pipeline of residential and commercial offerings.
B2B aims to position itself as a the “Real Estate Investment House” B2B’s vision is to become Egypt’s premier Real Estate Partner catering to the diverse needs of local and international real estate investors , developers and real estate funds. B2B boasts a culture of excellence , founded on a team of dedicated individuals brought together under a partnership structure.